BJJ Academy · Website & Funnel · 2024
Reign Jiu Jitsu
Reign Jiu Jitsu is a competition-focused academy that had outgrown a generic template site. They needed a presence that matched the level of their instruction — and a funnel that actually filled the beginner program.
- Website Design
- Local SEO
- Trial Funnel
- Branding
BSS · CaseMeasured results
- of visitors booked a trial
- average page load
- Google's speed test
Measured on the live site. Early sample — the numbers will firm up as traffic grows.
The Challenge
Reign was ranking poorly for local searches and converting almost none of the traffic it did get. The old site buried class schedules, had no clear path to book a trial, and looked nothing like the elite room it represented. Walk-ins were strong; online was dead weight.
What We Built
- Rebuilt the site on a fast, server-rendered foundation with a single, obvious path: search → trial booking.
- Designed a dedicated beginner-program funnel with social proof, objection-handling copy, and a frictionless booking step.
- Implemented local SEO — location schema, optimized program pages, and Google Business alignment — to rank for nearby intent.
- Tightened the brand into a disciplined, premium identity used across the site and socials.
What We Delivered
- A fast, server-rendered site with one clear path: search → book a trial.
- Local-SEO structure and program pages built to rank for nearby intent.
- A premium brand presence that matches the level of instruction.
- Trial requests captured directly on the site, tracked end to end.
The new site does the selling before anyone walks in. Our beginner program is fuller than it's ever been.
Tech Stack
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
- Local Schema
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