Martial Arts · Site & Automation · 2024
AON Jiu Jitsu
AON Jiu Jitsu was growing steadily and needed a site that reflected how they actually think about training — plus follow-up that could keep pace as inquiries picked up.
- Message & Positioning
- Website Design
- Automation Systems
- CRM Integration
BSS · CaseThe message
The journey matters more than the goal.
AON had no trouble describing what they offered. The part that took longer to put into words was why it mattered — that the belt isn't the point, the years on the mat are. Naming it gave the site something to organize around, and gave the follow-up a consistent tone to write in.
The Challenge
The site listed programs and instructors, much like any academy's. It was accurate, but it didn't carry the idea that made training there feel different. Separately, inquiries arrived across several channels, so how quickly someone got a reply depended on who happened to be free.
What We Built
- Ran a positioning session that surfaced the belief underneath the business, and distilled it to one line they could actually use.
- Rebuilt the site around that line — it's the first thing you read, and every section below it earns its place against it.
- Wired automated speed-to-lead follow-up that responds in seconds by text and email, written in their voice rather than a template's.
- Automated member onboarding — waivers, welcome sequence, and scheduling — so nothing depends on memory.
- Connected everything to a single CRM view so staff always know where each lead stands.
What We Delivered
- A positioning line they can use beyond the website.
- A site that says what they stand for before it lists what they sell.
- Automated follow-up by text and email that still sounds like them.
- Hands-off member onboarding — waivers, welcome sequence, scheduling.
- Every lead captured and tracked in a single CRM view.
Tech Stack
- Next.js
- TypeScript
- Automation Layer
- CRM API
- Twilio
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